Bachelor of Business Administration - Business Analytics - Kristu Jayanti University

Department of Professional Management Studies / BBA - Business Analytics

About the Programme

The Business Analytics programme is designed to prepare graduates for data-driven decision-making in contemporary business environments. It integrates core management principles with advanced analytical techniques, enabling students to transform data into actionable business insights. The programme emphasizes analytical reasoning, ethical decision-making, and effective communication, ensuring graduates are equipped to support strategic and operational decisions across industries.

The BBA is a three year degree programme. However, as per the provisions of the new National Education Policy (NEP 2020), a student may continue into the fourth year and earn a BBA Honours degree.

Data-Driven Decision Making

Integrates core management principles with advanced analytical techniques to transform data into actionable business insights.

Experiential Analytics Learning

Hands-on exposure through real-world datasets, case studies, simulations, industry projects and the Quant Quest analytics club.

Global & Industry Connect

Collaboration with the Institute of Analytics, UK, value-added certificate courses, workshops and analytics-focused industry events.

BBA - Business Analytics students
ACADEMIC PATHWAYS

Future Carriers

Graduates can launch careers in data-driven roles across analytics, consulting, corporate strategy and higher education pathways.

Career Roles

Business Analyst
Data Analyst (Entry-Level)
Analytics Consultant
Financial Analytics Executive
Marketing Analytics Executive
Operations & Strategy Analyst
Business Intelligence Analyst
Data Visualization Specialist

Employment Sectors

Analytics & Consulting Firms
Banks and Financial Services
IT / ITES and Technology Companies
E-commerce and Retail Analytics
Multinational and Indian Corporations
Marketing and Market Research Agencies
Manufacturing and Supply Chain Analytics
Start-ups and Entrepreneurial Ventures
Shared Services and Global Capability Centres
Higher Education (MBA / PGDM / International)
FOR A COMPLETE ACADEMIC PICTURE

Programme At a Glance

A three-year BBA pathway building analytical, managerial and data-driven decision-making skills for future-ready business leaders.

Programme: Bachelor of Business Administration - Business Analytics

Specialisation: Business Analytics

Duration: 3 Years (Optional 4th Year – BBA Honours under NEP 2020)

Mode: Full-Time Undergraduate Programme

Academic Focus: Core management, data analytics, business intelligence, predictive analytics, data visualization and decision sciences

Pathway: Analytics roles, consulting, corporate strategy, entrepreneurship and higher studies in management

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Eligibility Criteria

Review the mandatory academic qualifications and minimum score criteria required for admission.

Candidates who have completed Higher Secondary (10+2 / PUC) or Equivalent with an aggregate of 40% or an equivalent CGPA are eligible.

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CENTRE OF EXCELLENCE

Programme Outcomes

Outcome-based learning that builds analytical, technical and professional competencies for data-driven business leaders.

Data Collection & Analysis

Ability to collect, clean, analyse and interpret data to generate meaningful business insights.

Business Intelligence & Predictive Analytics

Application of business intelligence tools and predictive analytics for managerial decision-making.

Data Visualization & Communication

Effective visualization of data and clear communication of insights to support strategic decisions.

Analytical Thinking & Problem Solving

Critical and analytical thinking with strong problem-solving and strategic reasoning abilities.

Ethical & Responsible Data Use

Ethical decision-making and responsible use of data in professional and organisational contexts.

Industry-Ready Application

Practical application of analytics through projects, internships, simulations and industry interactions.

YOUR PATH TO SUCCESS

Why to Choose This Programme?

Data-driven decision-making has become central to modern business. A well-designed Business Analytics programme equips students with the analytical tools, managerial perspective and practical exposure needed to turn data into strategic advantage.

The BBA - Business Analytics programme integrates core management principles with advanced analytical techniques, enabling students to support strategic and operational decisions across industries while developing ethical reasoning and effective communication.

Choosing this programme enables students to:

  • Faculty-led mentoring and academic advising focused on analytics career pathways.
  • Experiential learning through real-world datasets, case studies, simulations, and industry projects.
  • Industry interaction through workshops, expert talks, and analytics-focused events.
  • Research-oriented learning through applied analytics projects and dissertations.
  • Access to analytics tools and platforms for data analysis and visualization.
  • Quant Quest, a dedicated Business Analytics club fostering data-driven projects, competitions, and peer learning.
  • Opportunities to participate in intra-university academic and professional fests (Expoxplore), fostering innovation, teamwork, and competitive excellence.
  • Collaboration with the Institute of Analytics, UK, enhancing global exposure and professional relevance.
  • Access to value-added and certificate courses aligned with industry requirements, aimed at strengthening employability and professional readiness.

With strong analytical foundations, experiential learning and industry connect, graduates are prepared for analytics-focused corporate careers, consulting roles and higher studies in management.