Bachelor of Business Administration - Branding and Advertising - Kristu Jayanti University

Department of Professional Management Studies / BBA - Branding and Advertising

About the Programme

The Branding & Advertising programme prepares students for creative, strategic, and analytical roles in the dynamic world of brand communication and marketing. It integrates management fundamentals with contemporary branding and advertising practices, enabling students to design, communicate, and sustain brands in competitive and digitally driven markets. The programme emphasizes strategic thinking, storytelling, ethical communication, and data-informed decision-making.

The BBA is a three year degree programme. However, as per the provisions of the new National Education Policy (NEP 2020), a student may continue into the fourth year and earn a BBA Honours degree.

Brand Strategy & Storytelling

Integrates management fundamentals with contemporary branding and advertising practices to design, communicate and sustain brands.

Studio-Based Creative Learning

Hands-on exposure through live campaigns, creative labs, real-world projects and the Ignite Club for campaign design and collaboration.

Industry & Digital Connect

Collaboration with MILES Education and access to value-added certificate courses strengthening digital capability and employability.

BBA - Branding and Advertising students
ACADEMIC PATHWAYS

Future Carriers

Graduates can launch careers in brand strategy, advertising, digital marketing, content and higher education pathways.

Career Roles

Brand Executive / Brand Strategist
Advertising Account Executive
Digital Marketing & Social Media Manager
Content Strategist and Media Planner
Marketing Communications Executive
Creative Campaign Executive
Brand Analytics Executive
Integrated Marketing Communications Specialist

Employment Sectors

Advertising Agencies and Creative Studios
Brand Management Teams (FMCG / Consumer)
Digital Marketing and Social Media Agencies
Media Planning and Buying Houses
Corporate Marketing and Communications
E-commerce and Retail Brands
Content and Influencer Marketing Firms
Start-ups and Entrepreneurial Ventures
Consulting and Brand Strategy Firms
Higher Education (MBA / PGDM / International)
FOR A COMPLETE ACADEMIC PICTURE

Programme At a Glance

A three-year BBA pathway building creative, strategic and analytical skills for brand communication and marketing careers.

Programme: Bachelor of Business Administration - Branding and Advertising

Specialisation: Branding and Advertising

Duration: 3 Years (Optional 4th Year – BBA Honours under NEP 2020)

Mode: Full-Time Undergraduate Programme

Academic Focus: Brand strategy, advertising, digital marketing, storytelling, media planning, content and brand analytics

Pathway: Brand management, advertising, digital marketing, content strategy and higher studies in management

Fee Structure Apply Now
CHECK IF YOU QUALIFY

Eligibility Criteria

Review the mandatory academic qualifications and minimum score criteria required for admission.

Candidates who have completed Higher Secondary (10+2 / PUC) or Equivalent with an aggregate of 40% or an equivalent CGPA are eligible.

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CENTRE OF EXCELLENCE

Programme Outcomes

Outcome-based learning that builds creative, strategic and analytical competencies for brand communication and marketing.

Brand Strategy & Campaign Planning

Ability to develop brand strategies, plan campaigns and position brands in competitive markets.

Advertising Concept & Storytelling

Creative concept development, storytelling and persuasive communication for brand messaging.

Digital Marketing & Social Media

Application of digital marketing tools, social media strategy and content execution across platforms.

Media Planning & Brand Analytics

Media planning, content execution and use of brand analytics for data-informed decisions.

Creative Problem-Solving & Design Thinking

Creative problem-solving, design thinking and strategic communication in brand contexts.

Ethical Brand Communication

Ethical decision-making, professional conduct and responsible communication in brand building.

YOUR PATH TO SUCCESS

Why to Choose This Programme?

Brands today compete in crowded, digitally driven markets where strategic thinking, storytelling and data-informed creativity decide success. A focused Branding and Advertising programme prepares students to design, communicate and sustain brands with both creative and analytical strength.

The BBA - Branding and Advertising programme integrates management fundamentals with contemporary branding and advertising practices, emphasising strategic thinking, ethical communication and hands-on campaign experience.

Choosing this programme enables students to:

  • Faculty mentoring focused on creative and strategic career pathways.
  • Studio-based learning through live campaigns, creative labs, and real-world projects.
  • Opportunities to participate in intra-university fests and inter-university competitions and events.
  • Active engagement through Ignite Club, the dedicated Branding & Advertising club, promoting campaign design, creative collaboration, and industry interaction.
  • Industry collaboration with MILES Education, enabling practical exposure through industry-oriented projects and applied learning.
  • Access to value-added and certificate courses designed to strengthen employability, digital capability, and professional readiness.

With studio-based learning, dedicated club activities and industry collaboration, graduates are prepared for creative and strategic careers in branding, advertising and higher studies in management.