Bachelor of Business Administration - Artificial Intelligence and Data Science - Kristu Jayanti University

Department of Professional Management Studies / BBA - Artificial Intelligence and Data Science

About the Programme

The Artificial Intelligence & Data Science programme prepares students for data-driven and AI-enabled business environments. It integrates management education with advanced concepts in artificial intelligence and data science, enabling graduates to analyse complex problems and support intelligent decision-making across business functions. The programme emphasises digital proficiency, analytical thinking, and responsible AI practices.

The BBA is a three year degree programme. However, as per the provisions of the new National Education Policy (NEP 2020), a student may continue into the fourth year and earn a BBA Honours degree.

AI & Data-Driven Management

Integrates management education with advanced concepts in artificial intelligence and data science for intelligent decision-making.

Experiential AI Learning

Hands-on exposure through AI labs, real-world datasets, projects, internships and expert workshops on emerging technologies.

Industry & Employability Focus

Collaboration with Face Prep Campus and value-added certificate courses aligned with AI, analytics and digital transformation roles.

BBA - Artificial Intelligence and Data Science students
ACADEMIC PATHWAYS

Future Carriers

Graduates can launch careers in data analytics, AI-enabled business roles, digital transformation and higher education pathways.

Career Roles

Data Analyst / Business Analyst (Entry Level)
AI-Assisted Business Analyst
Analytics and Business Intelligence Executive
Operations Analytics Executive
Marketing Analytics Executive
HR Analytics Executive
Digital Transformation Associate
Consulting Associate (AI & Analytics)

Employment Sectors

IT / ITES and Technology Companies
Analytics and Consulting Firms
Banks and Financial Services
E-commerce and Retail Analytics
Multinational and Indian Corporations
Healthcare and Pharma Analytics
Manufacturing and Supply Chain Analytics
Start-ups and AI-focused Ventures
Shared Services and Global Capability Centres
Higher Education (MBA / PGDM / International)
FOR A COMPLETE ACADEMIC PICTURE

Programme At a Glance

A three-year BBA pathway building analytical, digital and AI-enabled decision-making skills for future-ready business leaders.

Programme: Bachelor of Business Administration - Artificial Intelligence and Data Science

Specialisation: Artificial Intelligence and Data Science

Duration: 3 Years (Optional 4th Year – BBA Honours under NEP 2020)

Mode: Full-Time Undergraduate Programme

Academic Focus: Management fundamentals, AI tools, machine learning awareness, data analysis, business intelligence and responsible AI practices

Pathway: Data analytics, AI-enabled business roles, digital transformation, consulting and higher studies in management

Fee Structure Apply Now
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Eligibility Criteria

Review the mandatory academic qualifications and minimum score criteria required for admission.

Candidates who have completed Higher Secondary (10+2 / PUC) or Equivalent with an aggregate of 40% or an equivalent CGPA are eligible.

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CENTRE OF EXCELLENCE

Programme Outcomes

Outcome-based learning that builds analytical, technical and ethical competencies for AI-enabled and data-driven business roles.

Data Analysis & Modelling

Ability to analyse, model and interpret data to generate actionable business insights.

Machine Learning & AI Tools

Application of machine learning and AI tools to support intelligent business decision-making.

Business Intelligence & Decision Support

Use of business intelligence tools and data-driven approaches for strategic and operational decisions.

Analytical & Critical Thinking

Strong analytical and critical thinking with problem-solving and strategic reasoning abilities.

Responsible & Ethical AI

Ethical and responsible use of AI with awareness of implications in business and society.

Industry-Ready Application

Practical application through AI labs, real-world projects, internships and industry-aligned training.

YOUR PATH TO SUCCESS

Why to Choose This Programme?

Businesses today increasingly rely on artificial intelligence and data science to drive decisions, optimise operations and create competitive advantage. A programme that blends management education with AI and data science prepares students for these emerging roles.

The BBA - Artificial Intelligence and Data Science programme integrates core management principles with advanced concepts in AI and data science, emphasising digital proficiency, analytical thinking and responsible AI practices.

Choosing this programme enables students to:

  • Faculty mentoring and academic guidance focused on AI-enabled business careers.
  • Experiential learning through AI labs, real-world datasets, projects, and internships.
  • Opportunities to participate in intra-university fests and inter-university academic and professional events.
  • Regular expert lectures, workshops, and seminars on AI, analytics, and emerging technologies.
  • Collaboration with Face Prep Campus to support industry-relevant training, aptitude development, and employability enhancement.
  • Access to value-added and certificate courses aligned with analytics, AI, and digital transformation roles.

With strong experiential learning, industry collaboration and focused employability support, graduates are prepared for data-driven and AI-enabled careers as well as higher studies in management.